In October of 2020, at twenty-one years of age, I was clinically diagnosed with the neurodevelopmental disorder known as Attention Deficit Hyperactivity Disorder (ADHD). The diagnosis caused an immediate upheaval of my life – everything that I thought I’d known and come to accept about myself felt like a half truth. I’d struggled silently for twenty-one years under the impression that I was an over-sensitive, anxiously chatty perfectionist – I had accepted that I’d always feel like “too much” for people. In reality, I had been suffering severe ADHD symptoms and – as is the same for most women with ADHD – because of my inattentive tendencies and high academic record , I’d ‘flown under the radar.’
For the past two years I’ve been consistently researching and writing about ADHD in a bid to better understand my diagnosis and to account for why I was left undiagnosed for my entire childhood and adolescence. During Sydney’s 2021 lockdown, the lovechild of my research was born; @letstalkaboutadhd is an Instagram account intending to offer factual, useful and aesthetic ADHD-related content in attempt to provide education to communities impacted by or otherwise interested in ADHD.
I want to create vibrant, genuine and consistent content and set goals for the future of the account to drive forward it’s progression and growth. I see no better way to achieve this then by setting the future of @letstalkaboutadhd as the focus of my Digital Artefact (DA) for BCM325 – through the creation of a two-year business plan and nine-week content schedule.
The DA will be produced across the duration of the semester, utilising futurology to create a more practical understanding of my prospective career in content creation and to ensure a deeper continuity of my imagined experience (lecture concept:imagination) within the future.
I have already drawn upon a series of academic sources and articles to generate a clear understanding of what is required to produce and execute a successful business plan – these are linked at the bottom of this post. These sources informed the basic structure of my social media business plan outlined in the above video pitch.
As discussed in future studies philosophy, the future of my brand may be explained by identifying what is most powerful in the present (Friedrich Nietzsche, Csicsery-Ronay). For this reason, the initial stages of my business plan will see to the careful consideration and analysis of the strengths, weaknesses, opportunities and threats associated with my account at current. In doing so, I will be able to predict the alternate futures (lecture concept: alternate histories) of my social media business and create a trajectory that increases the likelihood of achieving my preferred future (lecture concept: multiple futures, part 2)
To ensure a timely and realistic production process of my DA, the following week to week timeline has been created:
*May be subject to minor change
Sources for background research:
‘Writing a Successful Business Plan: An Overview’ Accessible from: https://journals.sagepub.com/doi/10.1177/216507991306100104
‘Strategic Planning: Why It Makes a Difference, and How to Do It’ Accessible from: https://ascopubs.org/doi/full/10.1200/jop.0936501
‘How to Create a Social Media Strategy in 9 Easy Steps’ Accessible from: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
‘Social Media as a Marketing Tool: A Literature Review’ Accessible from: https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001&context=tmd_major_papers
’10 Things You Should Include in a Social Media Plan’ Accessible from: https://www.socialmediatoday.com/content/10-things-you-should-include-social-media-plan
‘Write your business plan’ Accessible from: https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan