Let’s Talk About ADHD – contextual report

In Future Cultures, students are tasked with producing a digital artefact (DA) that addresses the future in the short or long term. 

Image 1: Let’s Talk About ADHD – a contextual report
Source: Amelia Phelps | CANVA

You can view my Digital Artefact here:

Digital Artefact Pitch

Part 1 of my business plan

Part 2 of my business plan

Let’s Talk About ADHD socials: InstagramTwitterFacebook.

In this contextual report I will:

  1. Summarise how my DA has drawn on relevant BCM325 lecture concepts and topics
  2. Provide evidence of engagement with target publics 
  3. Discuss peer feedback
  4. Appraise my DA’s success and limitations 
  5. Conclude with a statement on the future of my DA

1. Summary of applied lecture concepts and topics and how my DA addressed the future cultures challenge

From the onset and throughout the duration of my digital artefact, I employed various concepts and ideas adopted from Future Cultures subject materials.  These included:

  • In the research stage of the project, I engaged in operations research – ‘thought-based-on-data’ – to increase the effectiveness of my decision making and to help inform the actions necessary to predict the future of my brand and career. 
  • Wendell Bell’s 9 major purposes and theory of multiple futures – interpreting the past and orienting the present was a vital element of my background research. By understanding both the history of ADHD/ADHD digital content as well as the history and evolution of content creation and digital media marketing, I was better able to predict the future of my brand and chosen career. The multiple futures theory by Wendell Bell allowed me to ponder, debate and predict the various (3) futures of  Let’s Talk About ADHD and my career industry. Furthermore, as part of a separate project, I produced an explainer on the ADHD misinformation circulating online at present to understand how I need to structure and relay my content to counter this misinformation and differentiate my brand from others. 
  • Perhaps my largest (and certainly my initial) takeaway from future cultures is the argument that the future is already here, and that – as pointed out by Elanora Masini – in the present time, we can choose and build our futures. This concept is instilled in the very bones of my DA, as it is constructed on the principle that we are already in the future – in order to ensure the success and longevity of my brand, I had to address its current state (SWOT analysis) and start actively working toward (posting schedule) the future of Let’s Talk About ADHD I had envisioned. 

2. Evidence of engagement with target public 

There is no doubt that, across the span of my DA, I continuously engaged in public, cross-platform discourse with my target audience. Let’s Talk About ADHD’s April and May post reports can account for these interactions; these reports detail 73 posts I published across Instagram, Facebook and Twitter, however do not represent the total number of interactions with my target audience as they do not account for interactions such as likes, direct messages, stories or retweets. 

3. Discuss Peer Feedback

During the initial stages of my project, I received a substantial amount of peer feedback:

Here, my peer Tegan suggested researching past trends and predictions relating to ADHD to better inform my DA and queried about the possibility of expanding my brand to a blog or website. I responded to this feedback informing Tegan that I was already familiar with her suggested resource, but that I would consider an expansion of my brand. As a result, in my 2-year trajectory for my business, Let’s Talk About ADHD announced its intention to expand to either WordPress or Wix in late 2023 to early 2024. 

Image 2: screenshot of peer comment from Tegan
Image 3: screenshot of my reply to Tegan

Here, Georgie suggested posting content about the ADHD diagnostic process – at the time of the comment, I already had pre-existing content on @letstalkaboutadhd discussing this topic, however I decided to adopt this advice and further produce content on the different types of ADHD and how they are diagnosed via the DSM-V criteria. She also suggested expanding the brand to TikTok to diversify my content, however after conducting my own research on the current level of ADHD misinformation circulating on TikTok, I decided not to take on board Georgie’s suggestion and rather focus on the brand’s expansion to Twitter and Facebook. While I didn’t consider transitioning to TikTok, I do agree that diversifying my content will be of benefit to my brand and target public and so, as part of my business plan, I intend to begin producing Instagram reels in the short-term future. 

Image 4: screenshot of peer comment from Georgie

Samantha suggested I generate a LinkTree link for my social media bio’s to enhance engagement and provide various resources to my target audience. I entirely agree with Samantha’s suggestion and believe LinkTree would be a powerful tool to congregate all of Let’s Talk About ADHD’s social accounts, recent articles and current research. Unfortunately, due to time restraints, I am yet to follow through with this suggestion. However, as Let’s Talk About ADHD will see to significant expansion and changes in the short-term future, I will be sure to undertake this recommendation. 

Image 5: screenshot of peer comment from Samantha

4. Let’s Talk About ADHD – success and limitations

Over the course of this semester, I have developed a DA that I am truly proud of and that I genuinely believe will greatly benefit my future career prospects. I have seen the brand’s social accounts grow steadily across the past ten weeks, with Twitter in particular garnering an unexpected amount of metric progression and public discourse. I had two posts in particular receive a substantial amount of retweets and likes, which boosted my confidence at a necessary time. 

However, perhaps the most rewarding and generally affirming success I experienced within my DA were the conversations I had with other neurodiverse women and young adults – I really believe I have created a safe, conducive and welcoming digital space for likeminded people to engage in life-changing discourse.

There were a few limitations to the project that need to be mentioned:

  • I struggled to fully commit to the content schedules I created – due to time restraints and other study commitments, I had to place a few posts on the back-burner.
  • I changed the original business plan proposal from a three-post series to a two-post series.
  • I altered the multimedia element of my final post from being a video essay to being an audio podcast.
  • My business plan blog posts were not posted according to schedule. 

When reviewing these limitations, I believe that they are only minor and did not significantly impact the overall quality and utility of my digital artefact. 

5. The future of Let’s Talk About ADHD and my career in content creation and digital media marketing 

Given the ever-changing and ever-turbulent nature of my chosen career in digital content creation and marketing, it is difficult to predict exactly how my digital artefact could evolve and change in the future. 

As I stated previously, my most important takeaway from my DA and future cultures is that the future of my brand and my career lies within the very decisions and actions I pursue now, in the present. Through planning the next two years of my business and predicting the probable short to long term futures of my career, I have been able to create a trajectory for the future of my business that will see an expansion of my brand to a website and have identified skills (such as video content creation and knowledge of the metaverse)  that I will need to develop and improve in order for my brand and self to remain relevant within the future of the digital content creation and marketing industry. 


Source: Amelia Phelps | CANVA

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